ACP's identity campaign highlights internal medicine physicians in different settings

ACP's multiyear brand identity campaign was designed to educate about the breadth, depth, and diversity of internal medicine. The campaign's goals underscore the vital role of internal medicine physicians and the value they bring to health care.

A comprehensive webpage offers a host of content to support the campaign. Read about how some of ACP's members impact care in different settings, including clinical and nonclinical roles in government, research, education, administration, and beyond.

The campaign's digital advertising in various media outlets and social media channels recognizes and showcases the leadership and impact of the internal medicine profession and the unique roles and attributes of internal medicine physicians. To date, elements of the brand identity campaign have been seen over 75 million times.

Follow ACP on social media and use #InternalMedicinePhysician to engage in the conversation.