ACP's identity campaign features internal medicine physicians impacting patient care
The College's multiyear identity brand campaign is underscoring the vital role of internal medicine physicians and the value they bring to health care.
Last year, the College launched a multiyear identity brand campaign designed to educate about the breadth, depth, and diversity of our profession. The campaign's goals are to underscore the vital role of internal medicine physicians and the value internal medicine physicians bring to health care.
Our comprehensive webpage offers a host of content to support the campaign and includes stories from ACP members about how they impact patient care in a variety of ways.
In various media outlets and social media channels, ACP is recognizing and showcasing the leadership and impact of our profession and the unique roles and attributes of internal medicine physicians. To date, the identity brand campaign elements have been seen over 75 million times.
Follow ACP on social media and use #InternalMedicinePhysician to engage in the conversation.