Blogging doctors have a powerful megaphone and a new way to interact with their patients. But mishandling this tool, or misusing Twitter or Facebook, can blur the patient-physician divide or place the relationship at risk. Some of the internet's most famous physicians log in to discuss the pros and cons of social media.
1 Mar 2010
Consumers have free rein to anonymously post negative comments online about their physicians. Some are fighting back, while others learn how to turn potentially negative posting into a positive promotional tool for their practices.
1 Sep 2010